Evangelical Outpost writes about the influence small bloggers have in the world. Here’s a small teaser.
If you have a blog that is read by more than a few dozen readers then you are making a bigger impact than you probably realize. If you have 50 people reading your blog then you have more people in your â€œclassroomâ€ than most professors at Harvard. If you have 90 readers then you have more people in your â€œpewsâ€ than most pastors have in their churches every Sunday. And if you have more than 1000 readers a month you have a larger â€œcirculationâ€ than most poetry and short story magazines.
But having a larger audience doesnâ€™t necessarily translate into having more influence. As Malcolm Gladwell argues in his book The Tipping Point, the maximum number of individuals with whom we can have a genuinely social relationship is about 150. In blogging terms, this means that when your readership grows, youâ€™re ability to have a true one-on-one relationship with them decreases significantly.
Go and read it all.