The boycott idea isn’t new. Found this article from 99. No wonder A&F ditch the media blitz. It’s been no big deal to them.
Even the racial slurs tee-shirts didn’t get them into much trouble.
Andr when Mothers Against Drunk Driving objected because the catalog had alcoholic drink recipes and rules for drinking games, A & F said, “We’re for those over 18.” Well, buddy, they can’t drink legally in most states! (18-22 target market)
However, I have to say that I do think their Christmas catalog contained soft porn. And you know what, I have no objection to soft porn. As long as you’re a grown up paying for it and looking at it. But I don’t want soft porn on the counter of the store in which my kids buy clothes. If you are over 18, you can go here to see some of the photos in the catalog. Actually, you don’t have to be over 18, but you ought to be.
Boycott Abercrombie & Fitch. If they’re going to sell porn, it ought to be labeled as such. And if you don’t go there to buy clothes, next years’ catalog won’t push the envelope even more.