Influence of Blogging

Evangelical Outpost writes about the influence small bloggers have in the world. Here’s a small teaser.

If you have a blog that is read by more than a few dozen readers then you are making a bigger impact than you probably realize. If you have 50 people reading your blog then you have more people in your “classroom” than most professors at Harvard. If you have 90 readers then you have more people in your “pews” than most pastors have in their churches every Sunday. And if you have more than 1000 readers a month you have a larger “circulation” than most poetry and short story magazines.

But having a larger audience doesn’t necessarily translate into having more influence. As Malcolm Gladwell argues in his book The Tipping Point, the maximum number of individuals with whom we can have a genuinely social relationship is about 150. In blogging terms, this means that when your readership grows, you’re ability to have a true one-on-one relationship with them decreases significantly.

Go and read it all.